Oiselle's First Nest

Kara Goucher, CEO Sally Bergesen, and Lauren Fleshman at Oiselle opening in Seattle

Oiselle, the pioneering women’s running apparel brand, opened its first brick and mortar store in Seattle's University Village on Thursday.

The lengthy opening day lines bode well for the company's future. Already a tremendous online success, this is Oiselle's first walk-in venture.

"We are passionate for running and passionate for the brand," said Oiselle running team member, Emily Brain. "We love Oiselle."